Together with Riki, we’re showing what a really good taxi service should be like. In a series of cartoons entitled “Alphabet of safety”, Kikoriki explains to children how to drive safely, why it’s important to fasten seatbelts and how to choose and use a child seat. To support the project, Kikoriki appeared in 800 cars in 5 cities in Russia. During these rides, children had the chance to learn about the rules of safe rides in game form.

This project was voted best in the catergory “Social marketing project of the year” at the 11th National Golden Bear Awards at the Berlin Film Festival.