In collaboration with the Moscow Transport Museum and Winzavod Center for Contemporary Art, we helped organize the Your View social advertising contest. The category created by Yandex Go was focused on the creative reinventing of seat belt culture.

Students from Moscow universities took part in the contest and presented their projects devoted to using car seat belts. The winners received Yandex Stations, promo codes for Yandex Go rides, and branded clothes and souvenirs. The top contest entries were displayed in a temporary exhibit at the Moscow Transport Museum.